Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff and Geismar
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Identify features more than 40 logos and the often dramatic and amusing stories behind their creation. It shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark?s creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.