Magazine B, Issue 46 Pantone
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The rich and colourful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each colour, anyone could achieve accurate and consistently repeatable colour results, and this system catapulted Pantone into becoming the standard language for colour communication for colour-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘colour’ can indeed become a brand.