Type and Layout, 2nd ed.
|Article number:||9781875750221 90000|
|Availability:||In stock (1)|
by Colin Wheldon
The new edition of a long-out-of-print classic. With a foreword by David Ogilvy, this book proves that your most powerful copy or seductive appeal for funds is wasted if people can’t easily read what you’ve written. It shows how typesetting and design techniques can improve comprehension more than 500%—or kill a reader’s interest almost immediately. Good for the art director species.