Brand Identity Essentials: 100 Principles for Building Brands

C$36.95
Article number: 9781631597084
Availability: In stock (1)

by Kevin Budelmann and Yang Kim

Brand Identity Essentials: 100 Principles for Building Brands (Revised and Updated) outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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