Your cart is currently empty
In Graphic Design: The New Basics, bestselling author Ellen Lupton and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.
This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Author: Ellen Lupton, Jennifer Cole Phillips
Publisher: Chronicle Books
ISBN: 9781616893323