The original book, ID, was published in 2019, and is not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. The book will give you an in-depth look at one of the most interesting visual identity projects from each contributing design firm, focusing on workflow aspects from pricing and invoicing to generating ideas and reaching consensus on the strongest direction.

There are two books under the ID brand. The newest, Identity Designed: The Process, guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. As well as sharing lessons learned from projects I’ve worked on throughout two decades as an independent designer, I also feature compelling case studies from design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.