Identity: New Commercial, Cultural and Mobility Architecture
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The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or aesthetic emphasis.
The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language. Dialectic essays focus on the practice’s key themes, such as the debate on urban identity or mobility transition.