If ‘The Manual of Design Fiction’ is the How, this book is the Why. A kind of supplement to ‘The Manual’ that emphasizes that it is not just a set of techniques and approaches, but that it has a purpose, and a purpose beyond the instrumental character of any kind of process or procedure. This book is about the concept of Design Fiction and its interconnectedness to the existential capacity we have to imagine, dream, feel, and actualize possibility. It reminds us that our capacity to Imagine is our evolutionary advantage. Imagination is the way we work our way through and around the existential challenges we (have always) faced. Imagination is the ultimate strategic ’CoolTool’.

The book represents Design Fiction as a way of translating Imagination into a form that is legible to Structure. That is, a form of representation; a way to capture the things the creative consciousness wonders, sees, dreams in ways that Structure can comprehend and in this way is a powerful collaborative tool that puts 'creatives' in rich and meaningful conversation with 'the business.' Rather than use of conventional data formats like Excel tables and PowerPoint presentations, I argue in favor of more creative and evocative storytelling methods. Ultimately, the book aims to provoke thought and spark creativity by presenting a fictional world that challenges existing norms and invites readers to imagine the world otherwise.