Aesthetic rampages by the trailblazers of tomorrow's design. Beauty is in the eye of the beholder. The painting The Young Ladies of Avignon by Picasso was initially scorned but is now considered to be seminal to the development of both cubism and modern art.

While art was allowed to be ugly, design had to function. Although for hundreds of years new artistic styles were established through aesthetic upheaval, new trends in graphic design and visual communication were, until recently, variations on what was generally considered to be appealing. But in the last few years, those working in these creative disciplines started to rebel. Dada-esque graphics or unreadable typography began to be used as a way to claim a unique style advantage. The originators of this work consciously use unusual or negatively perceived forms, colors, and perspectives in an attempt to blaze new creative trails.The elements shown here may still be considered by some to by ugly, but they are already influencing the vanguard of tomorrow's design. 

Editor: Victionary

Publisher: Victionary

ISBN: 9783899554236