Even in the digital age, print continues to play a decisive role in shaping identity and creating dialogue. As a medium, it remains indispensable—loud, visible, and tangible. Unlike digital channels, print connects through its tactile and sensory qualities, sparking emotions from the very first touch.

This English-language edition surveys the state of print production in Germany, Switzerland, and Austria, regions with a deep and ongoing influence on international graphic design. From anniversary publications to catalogs, annual reports to magazines, labels to type design, and more, it documents and comments on the performance of contemporary print.

With its holistic perspective—covering planning, design, production, and finishing—this book offers insights that are not only rooted in the German-speaking world but also valuable and inspiring for designers everywhere.

Editor: Odo-Ekke Bingel

Publisher: Braun Publishing

ISBN: 9783721210224