This book showcases numerous branding and design examples from various fields in Korea, including lifestyle, beauty, food, commercial spaces, and art.

With the global popularity of K-dramas and K-pop, Korean culture—spanning food, fashion, and interior design—has become widely embraced in Japan. Alongside this cultural expansion, distinctive branding and design aesthetics have also gained significant attention.

Currently, Korea is experiencing a trend known as *Newtro*, a modern reinterpretation of retro styles from the ’80s and ’90s, particularly popular among young people in dining and fashion. Additionally, creative expressions such as unique typography combining Hangul and English, and bold designs that blend traditional elements with vivid colors, are emerging in various industries.