Understanding Color is an essential resource for those needing to become proficient in colour for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:

• Contribute more effectively to discussions on colour harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation
• Apply the most-up-to-date information on digital colour to your projects
• Address issues involved when colours must be translated from one medium to another
• Troubleshoot and overcome today's most common challenges of working with colour

Full-colour images showcase real design examples and a companion website features a digital workbook for reinforcing colour concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of colour.

Author: Linda Holtzsche

Publisher: Wiley

ISBN: ‎978-1118920787