Written by Kevin Budelmann & Yang Kim, this essential book outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles.

The most comprehensive, practical, and beautiful directory of type, organized by type category -- Serif, San Serif, Display, and Script -- and covering all styles throughout history.

A comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day.

The complete reproduction of Bodoni's rare masterwork