Your first step in taking control of your career and creativity.

Stop Looking for Zebras is a no-nonsense, engaging, and practical guide to keeping your job and sanity in this ever-changing world of creative communications. Over twenty years in the making, it is a deep dive into the creative process providing observations, exercises and anecdotes to help you better communicate in a shorter time frame. Reading these books will help you build a more productive mindset, inspire your creative process, and give you the skills to keep you motivated so you can move through your career with confidence.

If Stop Looking for Zebras gave you the clarity and inspiration you needed to keep going in your creative career, this companion workbook will help you take that energy and put it into action.

‍Stop Looking for Zebras and Do the Work! is designed to push you past the overthinking, gain clarity about your career, and recognize if you are tragically competent. Through a mix of exercises, creative prompts, reflection pages, and unapologetic truths, you’ll reconnect with your most authentic and productive creative self. This is a space for you to explore what actually fuels your best work, to dig deep, and to reignite your creative spark.

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About the Author

Robert B. Smith is a creative director, coach, professor, and author with over 30 years of experience in design and branding. He’s worked with clients like Warner Brothers, DC Comics, and the Royal Canadian Mint, and played a key role in building the Farm Boy brand.

A mentor to hundreds of creatives, Robert has taught at multiple colleges and spoken at events, including DesignThinkers and CreativeMornings. He’s also the author of three books on creativity and creative practice: The Frankenstein Condition, Stop Looking for Zebras, and his latest, Stop Looking for Zebras and Do the Work!, which encourages the reader to discover what fuels their best work and reignites their creative spark.